Louise Hallström is a user researcher at Imec-SMIT, and has a background in Political Science (Bsc) and Communication Studies and Journalism (Msc), solidifying her foundation for impactful research in the ever-evolving landscape of media and communication. She is mainly involved in projects centred around personalised and immersive media experiences. With a keen focus on user research, she brings expertise in co-creation methods, living lab methodology, and human-centred design to her work. In the PRESENCE project, Louise is, together with her colleagues Iris and Elias, coordinating WP1 on human centered development.
