Bas van Gunst is a design anthropologist who serves as the EU Project Lead at Sound. An expert on ambidextrous working, he skillfully combines exploration with exploitation to drive innovation and sustainability. As an exploitation lead in various projects, Bas specializes in human-centered design and fosters two-way market engagement through co-creation. His approach is tech-inspired and people-driven, aiming to maximize the impact of European projects. With a focus on creating meaningful change, Bas leverages design thinking to deliver tangible outcomes across diverse initiatives.
